mobile marketing.
Proximity Marketing What is Proximity Marketing? How does it work and is it INTRUSIVE? Proximity Marketing is wireless transmission of an advertisement "file" (Usually a really good offer) to cell phones (or any bluetooth or WiFi device) in the local area of a business. The transmission is picked up by cell phones that have bluetooth enabled. The manufactures of Blackberry and Iphones block this kind of transmission even though they have their bluetooth turned on. All other phones that has their bluetooth activated will receive an invitation to accept an offer. The consumers bluetooth must be activated before they can receive any content. The consumer must accept the invitation before the content is sent. They can say "YES or "NO". If the consumer is concerned about being pinged everywhere they go, they can easily make their phone "INVISIBLE" and keep their bluetooth turned on so their earpiece or other device will continue working but the...